Why Apply for a Xiaohongshu Verified Account?
Native 4a
Xiaohongshu business / influencer account agency Official verification, blue & red checks Fastest approval in about two days
1. Regular accounts vs verified professional accounts
A regular account is a personal / basic account — register and use. Red check (influencer): after real-name verification you can claim a creator identity (beauty blogger, travel blogger, etc.) with extra creator rights. Blue check (business): unlocks commercial promotion and brand marketing features, plus a verification badge on the profile.
2. Fries (in-app boost) ads
Regular — need 500+ followers; marketing/ad creatives restricted Red check — need 500+ followers; marketing/ad creatives restricted Blue check — no follower threshold; marketing/ads allowed
3. Spotlight (聚光) ads platform
Regular — not available Red check — not available Blue check — marketing/ads available
4. Dandelion (蒲公英) brand collaborations
Regular — not available Red check — join as KOL/KOC Blue check — brands can recruit influencers
5. Xiaohongshu Shop
Regular — not available Red check — not available in Hong Kong Blue check — can apply in Hong Kong
6. Proactive DMs
Regular — 10 per day Red check — 10 per day Blue check — 20 per day
7. Marketing features
Regular — risk of throttling or bans Red check — long-term hard selling risks throttling/bans Blue check — no such restriction; marketing rights included
8. Professional analytics
Regular — basic stats
Red check — partial analytics
Blue check — full analytics suite
Business account application flow
- Prepare documents: company info, industry, etc.
- Account setup: design a profile that fits Xiaohongshu specs
- Submit for official review
Our professional services
End-to-end support — from verification and CES score growth to account design — so every step stays on track.
Raise your CES score — learn more: https://nativeaaaa.com.hk/blog/red-ces/ Xiaohongshu’s algorithm prioritises high-CES content, which directly affects brand visibility and engagement.
Deep analytics — detailed reports that help you understand the market and keep optimising performance.
Contact us
Questions about Xiaohongshu business accounts? Reach out anytime — our team is ready to help.
