6 Factors That Affect Your Google Ranking (November 2023 Broad Core Update)

Native 4aNovember 2023

Google search rankings are driven by many signals. Based on the November 2023 Broad Core Update announced on 2 November, here are key factors most SEO practitioners agree on:

1. Originality

Content should be unique — not copied or lightly rehashed. That gives readers a distinct angle and helps avoid duplicate-content signals. 2-3

2. Relevance

Content must match your site or business topic and meet your audience’s needs and interests. 3-2

3. Content value

Quality content must help the reader — useful info, clear answers, deep research, or engaging entertainment. 4-2

4. Readability

Content must be easy to read and understand: clear headings, short paragraphs, and solid spelling and grammar. 5-2

5. Update frequency

Regular updates show that the site is active and relevant — which helps rankings. 6-1

6. Visual presentation

Strong content also needs strong visuals — images, video, illustrations — to improve UX. 7-2

Remember: SEO is ongoing. Google’s algorithms keep changing, so staying competitive means continuous learning and adapting best practices. 8-3 Feel free to republish with attribution. If you’re stuck on SEO, ask us — we’ll do our best to help.